Erythritol is one of those “safe” sweeteners we clamor for. I put the word safe in quotation marks because it is the current belief (by the FDA and most of the world). It resembles granulated sugar, measures just like it and best of all, tastes like it too! It is NOT 100% natural, I must confess, as it is a processed product. But it does not elevate the blood sugar, is extremely low/zero calorie (depending on which country you ask) and does not contribute to tooth decay. If you want to know more about the science behind it, click here.